Your logo should be able to answer the questions: why? , who? , what?

A logo shouldn’t explain what the company does (the logo of “LG” have any connection to the IT items or TV screens? It sure doesn’t but they are an important and big corporation in this field). Nevertheless you can’t use everything for everyone; the logo should inspire us to think of the product in the way the company that produces it wants us to. If you want to make a good logo for a client you must have the answers to these questions:

1. Why do you need this logo?
2. Who is the target?
3. What is the purpose of it?

Understanding these is a must, not a dispensable point in the process of creation, skipping it can cause a very embarrassing situation: maybe you will make a great and modern logo with disco style for a company that produces classic furniture; a strong disaccord between the style adopted for logo and the essence of manufacturer will occur.

Current Logo Trends

Logo Trends 2010

When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.

By Bill Gardner
http://www.logolounge.com/logotrends/default.asp?Archive=True&ArticleID=782

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